From local shop to 1,500 reviews
and 400 customers in 90 days.
How CannaThrive rebuilt Easy Mountain’s marketing from the ground up — Facebook ads, SMS reactivation, reputation management, packaging, and community — all compounding into a dominant local presence.
A great dispensary with almost no online presence.
Easy Mountain Cannabis Co. had the product, the team, and the roots — a multi-generational family business in the Ozarks. But in a market where cannabis consumers rely on Google, reviews, and social discovery, they were almost invisible online.
Their website existed but wasn’t ranking. Their Google Business Profile had a thin review count that wasn’t reflecting the experience customers were actually having in-store. There was no email list, no SMS marketing, no packaging that stood out on a shelf, and no mechanism to bring customers back once they’d made a first visit.
The opportunity: a genuinely good business with strong community roots that just needed the digital infrastructure to match its real-world quality.
“We had loyal customers but no way to reach them, no way to find new ones, and our online presence didn’t look anything like what we’d built in person.”
A full-stack marketing system — built and run by CannaThrive.
We approached Easy Mountain as a multi-channel rebuild. Not a single campaign — a complete marketing infrastructure designed to compound over time.
Facebook Ads + Custom Landing Page. We built a compliant Facebook ad strategy driving traffic to a custom landing page — no direct cannabis terminology, wellness-angle creative, Messenger chatbot capturing emails and delivering offer links. The result: 100 new customers in Month 1.
SMS Reactivation Campaign. Using Easy Mountain’s existing customer data, we deployed a 3-message SMS sequence targeting lapsed customers with exclusive deals and a loyalty invite. Within 90 days, 250 customers had returned and placed orders.
Email Marketing. We built full email automation sequences — welcome flows, deal campaigns, giveaway sequences, and review asks. Every campaign achieved above 45% open rates with consistent revenue attribution.
Reputation Management. We set up a post-purchase review collection system: Thank You cards with QR codes, automated post-delivery SMS review requests, and a review landing page that routed happy customers to Google and unhappy customers to a private feedback form. Over 24 months, this system generated 1,500+ Google reviews.
Packaging Redesign. We redesigned their product packaging to stand out on the shelf — cleaner, more consistent, and aligned with the brand story that had made them a community staple in the Ozarks.
Community Management. We ran an ongoing loyalty and community engagement programme — keeping customers engaged between purchases with content, deals, polls, and exclusives. Combined with the email and SMS campaigns, churn dropped significantly quarter-over-quarter.
SEO + Website Ranking. We worked on ranking their existing website for local dispensary keywords in Republic, MO and surrounding areas, driving consistent organic discovery without depending on paid channels alone.
Ranking #1 for dispensary searches in their market.
Our SEO strategy focused on owning local search visibility — Google Business Profile optimisation, keyword-targeted content, and a review volume that signalled authority to Google’s local ranking algorithm.
Numbers that compounded month after month.
The impact wasn’t a single spike — it was a system that kept growing. Every channel reinforced the others: reviews drove discovery, discovery drove new customers, new customers were retained by SMS and email, retained customers left more reviews.
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Let’s talk about what CannaThrive can build for your cannabis business.
Start the Conversation →What cannabis brands say about CannaThrive.
“CannaThrive rebuilt our brand from the ground up and the difference was immediate. New customers started mentioning the look before they even bought anything. That’s when you know the branding is working.”
“The event concept they created for us was something none of our competitors were doing. It brought people in the door who became regulars. That one idea has generated more repeat business than any ad we’ve run.”
“Our Facebook ads were getting rejected constantly before CannaThrive. They knew exactly how to structure the campaign so it ran clean. First month we saw 90 new customers. That was the proof we needed.”
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