$20K in 2 weeks.
$3M in 6 months.
Puetz Construction is Southern Minnesota’s #1 roofing partner. CannaThrive built their website, dominated local SEO across the region, and generated $20,000 in the first two weeks — scaling to $3 million in commercial and residential jobs within six months.
A roofing company ready to scale with no digital infrastructure to do it.
Puetz Construction had the team, the quality, and the capacity to take on significantly more work. What they didn’t have was a website that reflected that quality, a local SEO presence that would put them in front of homeowners searching for roofers, or any structured way to generate and capture inbound leads across their service territory.
Southern Minnesota — Rochester, Winona, Mankato, Austin, Albert Lea, Owatonna, Red Wing — is a large service area with multiple competing roofing companies. Owning search visibility in that region required both technical SEO precision and a website built to convert the traffic into booked inspections.
“Roofing may not be an everyday thing for you — but at Puetz, it’s our bread and butter.” — Puetz Construction

A website engineered to convert. SEO built to own the region.
High-Conversion Website. We built Puetz Construction a clean, fast, conversion-first website with a clear value proposition up front — free damage inspections, licensed and insured, family owned and operated. An instant estimate form and easy scheduling removed every friction point between a homeowner finding the site and booking an inspection.
Regional SEO Domination. We executed a local SEO strategy targeting high-intent roofing and construction keywords across every city and community in Puetz’s service area. From St. Charles to Rochester to Winona — every market got a targeted SEO approach that pushed Puetz to the top of search results before and during peak season.
PPC + Lead Generation. Paid search campaigns supplemented organic rankings, capturing high-intent searchers during storm-damage events and spring/fall peak seasons. Cost-per-lead was kept efficient by targeting service-area specific keywords and sending clicks to landing pages built around the specific service searched.
The outcome in numbers: $20,000 in revenue in the first two weeks after launch. $3 million in commercial and residential construction jobs within six months. A 5.0 Google rating across all reviews. Southern Minnesota’s undisputed #1 roofing partner.
$3M in 6 months. $20K in the first 2 weeks.
What Mike said.
What cannabis brands say about CannaThrive.
“CannaThrive rebuilt our brand from the ground up and the difference was immediate. New customers started mentioning the look before they even bought anything. That’s when you know the branding is working.”
“The event concept they created for us was something none of our competitors were doing. It brought people in the door who became regulars. That one idea has generated more repeat business than any ad we’ve run.”
“Our Facebook ads were getting rejected constantly before CannaThrive. They knew exactly how to structure the campaign so it ran clean. First month we saw 90 new customers. That was the proof we needed.”
Next Case Study