$120K in sales. 292K people reached.
One campaign.
Dankorations makes cannabis-themed party decorations and gives back to criminal justice reform. CannaThrive ran the Facebook campaign that put their products in front of a quarter million people — and turned that reach into six figures of Shopify revenue.
A unique product with a mission — and no way to scale reach.
Dankorations had a genuinely differentiated product — cannabis-themed party decorations tied to a criminal justice reform mission. The problem was getting that story and those products in front of the right audience at scale, especially during the highly competitive Q4 gifting season when ad costs spike and attention fragments.
Their existing digital presence wasn’t driving meaningful Shopify volume. They needed a campaign built around their hero products that could reach mass audiences while keeping cost-per-click low enough to make the economics work.
“We had a product people loved. We just needed more people to know it existed.”
A product-first Facebook campaign built around the hero SKUs.
Creative Strategy. We built new product, website, and social media imagery giving Dankorations a professional, consistent, and aesthetically cohesive look designed to drive online sales — not just awareness.
Facebook Campaign Build. We ran a 3-month Facebook campaign centred on their two hero products — the Wreath and Centerpiece Combo and the Garland. Each product had its own ad set, targeted audiences, and creative variations tested against each other until we found the winners.
The Wreath and Centerpiece Combo reached 292,157 people, generated 8,173 link clicks, and 515,636 total impressions over the campaign window.
The Garland reached 224,330 people, generated 6,285 link clicks, and 451,652 total impressions — a combined reach of over half a million people across both products.
Shopify Conversion. The campaign drove +4,220% Shopify sales growth versus the prior period, +947% direct traffic, and +259,933% social traffic. Total revenue from the campaign window exceeded $120,000.
Six figures in one campaign window. Half a million people reached.
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CannaThrive runs product campaigns that turn reach into real Shopify revenue.
Start the Conversation →What cannabis brands say about CannaThrive.
“CannaThrive rebuilt our brand from the ground up and the difference was immediate. New customers started mentioning the look before they even bought anything. That’s when you know the branding is working.”
“The event concept they created for us was something none of our competitors were doing. It brought people in the door who became regulars. That one idea has generated more repeat business than any ad we’ve run.”
“Our Facebook ads were getting rejected constantly before CannaThrive. They knew exactly how to structure the campaign so it ran clean. First month we saw 90 new customers. That was the proof we needed.”
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