$300K in one winter.
100 reviews. #1 in their market.
Second 2 None is a Columbus, GA heating and air conditioning company. CannaThrive built their website, ranked them for primary HVAC keywords across Georgia, generated 100+ five-star reviews, and drove $300,000 in seasonal revenue in a single winter.
A trusted local HVAC company with almost no digital presence.
Byron Burton and his team at Second 2 None had been building a reputation for quality HVAC work in Columbus, GA — but that reputation existed entirely through word of mouth. No strong website. No search ranking. No review system to capture the satisfaction of their existing customers and convert it into digital credibility.
In a market where homeowners search for HVAC companies the moment something breaks, being invisible online meant lost jobs every single day. The winter heating season was approaching — the highest-revenue window of the year — and Second 2 None needed to own local search before it arrived.
“Byron is prompt, courteous, and very professional. He takes the time to explain what the problem is and the fix.” — Wayne Nattkemper, customer
Website, SEO, reviews — all working together before winter hit.
High-Conversion Website. We built Second 2 None a clean, fast, mobile-first website designed around one goal: getting a homeowner with a broken HVAC unit to call or book online within 60 seconds of landing on the page. Online booking integration. Clear service listings. Trust signals front and centre.
Local SEO + Keyword Ranking. We executed a comprehensive local SEO strategy targeting the highest-value HVAC service keywords across Columbus, Midland, Buena Vista, Hamilton, and surrounding Georgia communities. On-page optimisation, Google Business Profile build-out, and citation building put Second 2 None at the top of local results before the winter rush.
Review Generation System. We set up an automated post-service review request system — text message follow-ups sent after each completed job asking satisfied customers to leave a Google review. The response rate was exceptional. Second 2 None went from a thin review profile to over 100 five-star reviews, cementing their top-rated status in Columbus.
Winter Campaign Timing. Every component was live before the heating season started. When temperatures dropped and searches for HVAC companies spiked, Second 2 None was at the top. The result was $300,000 in seasonal revenue — their best winter on record.
$300K. Top-ranked. Over 100 five-star reviews.
Byron Burton on working with CannaThrive.
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