Keylimes Case Study

Case StudiesKey Limes Cannabis
Cannabis Retail · Custom E-Commerce

90 new customers. Full rebrand.
Events that fill the room.

Key Limes had a great product with no brand infrastructure to match it. CannaThrive built them a new visual identity, a custom shop, a Facebook ad engine, and an event concept that now brings customers in the door on repeat.

90New customers — first campaign
3.8×Return on ad spend at launch
100%Brand rebuild — zero to full identity
1Recurring in-store event driving monthly traffic

A standout product with a brand that didn’t show it.

Key Limes was operating with an inconsistent visual identity, no owned e-commerce channel, and no system to reach customers beyond whoever happened to walk through the door. Their digital footprint was thin — no structured ad campaigns, no list, no community.

They needed a full rebrand, a direct-to-consumer online shop, and a marketing engine that could consistently bring new customers in while keeping existing ones engaged and coming back.

“We knew our product was good. We just needed the brand and the marketing to look as good as what we were selling.”

Full Rebrand Custom E-Commerce Shop Facebook Ads Event Strategy Content Creation

Brand, store, ads, and an event that sells itself.

Full Brand Rebuild. We started from scratch — logo system, colour palette, typography, packaging direction, and photography brief. The new identity reflected what Key Limes actually was: premium, approachable, and distinctly local.

Custom E-Commerce Shop. We built a custom online shop that let Key Limes sell direct — products browsable, filterable, and purchasable without going through a third-party directory. Their data. Their customer relationships.

Facebook Ad Engine. We launched a compliant Facebook ad campaign using lifestyle-focused creative and a Messenger chatbot funnel. The first campaign ran for 30 days and brought in 90 verified new customers at a 3.8× return on ad spend.

In-Store Event Concept. We built and launched a recurring in-store event format — an experience designed around the Key Limes brand that gives customers a reason to come in beyond a standard purchase. The event now runs monthly and consistently drives foot traffic spikes that outlast the event itself.

90 new customers. A brand that converts. Events that compound.

90
New Verified Customers
Acquired in the first Facebook campaign. Verified at point of purchase.
3.8×
Return on Ad Spend
First campaign. Revenue tracked directly from ad clicks to shop purchases.
100%
Brand Built From Zero
Logo, identity system, photography, packaging direction — all new.
Monthly
Recurring In-Store Event
Custom event format now runs every month. Consistent foot traffic driver.

Ready to rebuild your brand?

CannaThrive builds cannabis brands that actually convert — online and in-store.

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Client

Services Delivered

  • Full Brand Identity
  • Custom E-Commerce Shop
  • Facebook Ads
  • Event Strategy
  • Content Creation

Key Results

  • 90 new customers — first campaign
  • 3.8× ROAS
  • Recurring monthly event live
From Our Clients

What cannabis brands say about CannaThrive.

M
Marcus T.
Greenleaf Dispensary — Boston, MA

“CannaThrive rebuilt our brand from the ground up and the difference was immediate. New customers started mentioning the look before they even bought anything. That’s when you know the branding is working.”

J
Jasmine R.
Elevate Cannabis Co. — Denver, CO

“The event concept they created for us was something none of our competitors were doing. It brought people in the door who became regulars. That one idea has generated more repeat business than any ad we’ve run.”

D
Devon A.
Pure Roots Dispensary — Center Line, MI

“Our Facebook ads were getting rejected constantly before CannaThrive. They knew exactly how to structure the campaign so it ran clean. First month we saw 90 new customers. That was the proof we needed.”

Phil
Robin
Aaron

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